We covered previous editions here and here, for example. Specifically, if you compare it to the automotive industry.Several trends made us think that the market offers great potential. This category only includes cookies that ensures basic functionalities and security features of the website. It is a social area, we celebrate the watches.
We have to be creative and find a way to keep them. We want to deliver a product coherent with this Blue DNA. We sell online and off-line while most players are exclusively active online.This business relies on trust. So far, such a collection had never been presented at such a scale. With the acquisition of Tourneau, we got a foot into the Certified Pre-Owned business. A lot of them do a great job.
But we believe we are raising the bar, offering luxury watches a platform and an environment they deserve.It is quite substantial. We also use third-party cookies that help us analyze and understand how you use this website. Es gibt 100+ Personen namens „Patrick Graf“, die LinkedIn zum Austausch von Informationen, Ideen und Karrierechancen nutzen. Probably, but as mentioned before this happens we need to have a clear understanding of the brand and we need to be able to service their watches as a certified dealer.Next step will be Zurich with a temporary location, before turning mid-2020 to a location similar to the one in Geneva with 170 square meters connected to the existing building in multi-brand business.
We foster tradition and heritage but we are also an innovative, forward-thinking company.With Bucherer BLUE, we want to create a platform for different brands who are interested in working with us on future projects. We need to keep things in balance.We are continuously growing with innovative concepts like Bucherer Blue, which is becoming an ever more important part of the business.We are investing a lot in building Bucherer as a brand in Europe. First of all, we do offer physical retail. It will be followed by Hamburg and Dusseldorf. Patrick Graf: For example, we have put a lot of work into digital and online, which helps a lot today to communicate and sell online if people do not want to leave their houses. We’ll establish CPO in all relevant cities within our existing retail network. Patrick Graf was delighted to introduce their latest Blue Editions cooperation, this time with Vacheron Constantin. Patrick Marc has 5 jobs listed on their profile. When I bought my first car, it was a pre-owned car. They want to be assured that their watch is treated well, serviced well, that it is not fake… It is all a matter of personal connection and service. We will do fewer launches in the future but more specific launches.
In this respect, pre-owned is an essential platform to share a passion for watches. And it does not necessarily mean one needs to own 20 watches. Patrick Graf, chief commercial officer for Bucherer world-wide, is heading up development plans for Tourneau in the United States. It was a huge success. In total, Bucherer did 21 collaborations with 13 different watch manufacturers. Behind the scene, it is a huge project and involves a huge commitment from Bucherer!We have different channels. It is all about the love and passion for watches. You need to hire the right people, with the right mix between people with a long and deep watch experience but also people with creativity and vision, digital- and technical-minded people who understand the process, people who understand customer-centricity… With regards to aftersales service, you need to make sure you have the right resources and equipment. The world is changing, retail is changing, and the way people buy products is changing.As somebody that joined Bucherer three and a half years’ ago [Mr Graf previously spent over a decade working in airport retail], I am surprised that it has taken the watch industry so long to recognize the potential of pre-owned.Luxury watch brands and retailers thought pre-owned was a dodgy and shabby part of the business. These cookies do not store any personal information.This website uses cookies to improve your experience while you navigate through the website. Many of the brands think that we have missed an opportunity to reach out directly to our customers with these big shows. At Bucherer, you will find the largest range of exquisite watches.